Benefits of using the BlacBook
- Cost of exhibiting in education fairs eliminated
- Cost of staff traveling eliminated
- Cost of staff stay eliminated
- Reduce commission based admission
- Better ROI on Advertising spend
- Longer brand retention
- Capture untapped potential market- Peer influencers are real!
BlacBook for International Admissions Teams
- Connect with potential students across the globe
- Increase university brand recognition organically in new markets
- Enable students to understand the true DNA of the university via immersive sessions
BlacBook for University Marketing Teams
- Capture higher ROI on University Awareness Marketing
- Increase visibility and familiarity with prospective students
- Increase university brand recognition organically in new markets
Why use BlacBook when I have tied up with Agents?
· Blacbook compliments the efforts of agents by helping the students experience the college via master classes and have a more accurate idea with regards to the college’s offering
· Blacbook introduces the school to the students via a medium that the students already trust (their current school/college) hence there is greater credibility of the foreign school and a higher likelihood of pursuing their higher education in such institutions.
· Agents push the school that pays most commission, do not necessarily have the students best interest in mind & often times the students chosen may not be the best fit for the school.
· Through Blacbook, students will be exposed to subliminal placement of the college via master classes, webinars and strategic placement of marketing material in student lounges, counselor offices and student common areas within a resident university.
· Students will have a more accurate idea with regards to the college’s offering. They get to experience what the school has to offer rather than merely read/hear about it.
· Blacbook helps create an organic branding experience and helps promote word of mouth/ influencer marketing of the foreign school in a seamless manner